Design of any kind, branding, marketing, interiors, products, UX, services, you name it, are dressed up to be 'customer focused' which is just not true. In fact, most companies go into product development with questions THEY wrote (sometimes from no reasoning) or THEY have assumptions we want to test. 

Researchers aren’t trained to think with ‘kindness’ first and I want to show you how.

The origin story of Be Kind Research. Why we are here, and what we want to achieve.