About Being Kind
Where did this come from?
In the absence of thorough guidance, education, or templates, Alex has built her career challenging known approaches to:
make impactful change
leading research departments through change
educate others in the wonderful ways of User Research.
After 10+ years of this, Alex found that she had founded her own methodology, based on a seemingly simple principle, Be Kind.
It sounded too simple, but she realised that to be kind in research you had to be:
knowledgeable, skilled, consistent, impactful, understanding, open minded, ready for change.
Delivering this service, providing these approaches, nothing simple about it. And so, Be Kind Research was born, to help you reap the benefits that come with being a decent human being to others.
…and we’re only just getting started!
How Being Kind helps you
When you are being kind, you are:
knowing who your users really are and you design for their real-life needs
offering the right products, to the right people, at the right time
really, truly thinking about the needs of your customers, in their contexts
sharing the truth about your customers experience, without blame
equipping your team to run impactful and timely research studies.
When you have used Be Kind Research, you gain:
true insights
increased customer loyalty
improved customer reputation
impactful design development
resilient products.
To do this, we can help you get some ways of working in place. We can provide guidance and implement:
proper data storage
governance
every template from discussion guides, consent forms, information sheets that are understandable by all
processes with room for new ideas
hacking and challenging known methodologies to be more inclusive.
