Design with purpose
Why are we here?
Well, design is fundamentally an ‘extractive’ process.
You want to know about how other people live their lives so that you can design something you want to... see the pattern?
Companies, design studios, brands, they all say the ‘customer is at the heart of everything we do’ but we disagree.
After 10+ years working as a Design Researcher across Public, Private, and Third sectors, Alex hasn’t seen much of that ‘care’ given to the humans that buy the end result.
When she put the focus on helping the customer instead, she saw people trust quicker, share more, and helped brands solve real problems for real needs.
To build safety, trust, and honesty into extractive processes Alex decided that every project would embed:
improved communication with the humans being designed for at all stages of the project
updated internal research standards for consistently kind and engaging outcomes
showing not telling that when you design with real human needs in mind, you improve people’s real lives
But that’s still not enough. There isn’t enough of Alex to work on every brand, company, organisation product launch.
So, she’s is writing it all down and sharing her practice.
This practice is based on a simple principle, Being Kind.
To be kind in research you have to be:
ready to unlearn bad habits
consistent in your approach
eager to make a positive impact in the world
aware that you don’t know everything and open minded about what you might find out.
If you want to improve your knowledge and relationship with your customers, clients, humans who use what you make, stick around to learn how.
We’re happy you’re here to join us!
Book Alex for speaking events
If you make anything that another human can use or needs to buy, you have room to make your processes kinder.
Whether you are looking for some internal education on less-extractive design processes, or you are interested in case studies where kindness has improved customer engagement, Alex is your gal!
With experience speaking and arranging inclusive events, Alex is available for collaborations and one-off speaking opportunities to share the Be Kind movement.
